We are asked to create a poster to promote the uniqueness of HKCT, a tertiary education institute that is not as popular as others but be able to provide good teaching quality. The key message we want to convey is that students have more choices than they expected, monopoly board game as a metaphor of limited choice, and a road/ladder given by HKCT can offer them a new way out.
* the artworks below are just drafted for pitching, they are not used in any commercial way.
* the artworks below are just drafted for pitching, they are not used in any commercial way.
Design of the board, all the wordings are changed to events/places that is related to student life in Hong Kong.
Version 1 is to show HKCT offers a new road for the students.
Version 2 is to show HKCT helps elevate students' future by offering a step up.
Creative and Copy: Terry Lam
Graphic Design: Kosby Fu
Graphic Design: Kosby Fu