Popcorn Channel Branding (2012)
We have entered a pitch in NOW Popcorn Movie Channel for their launch in south-east asia. We worked towards two approaches. One is Happy Home Premiere: A more easily approach Premiere not only for celebrities but you! To use a more welcoming approach for Premiere that is brought to your home, the tone is happy and colorful, very different from normal Premiere held in cinema. Second one is Theatre Curtain: A sophisticated and grand movie theatre To display a glamorous and grand mood for all the blockbusters that Popcorn Channel shown, by using fan-like metallic pieces to symbolize curtain in a grand cinema.