Creative Direction: Terry Lam, Kosby Fu, Gloria Wong
Key Visual: Kosby Fu
Graphic Design: Gloria Wong, Vicky Lo
Client: Loreal Luxe
Graphic Design: Gloria Wong, Vicky Lo
Client: Loreal Luxe
Ralph Lauren Happy Campaign (2012)
To kick off 2013, we collaborated with the client’s merchandizing team to roll out a comprehensive PoP campaign throughout Asia’s major airports. The design needed to be infinitely adaptable to a wide range of shop spaces and configurations in different locations, and this modular design did exactly that.